Marketing Database Analyst

Framingham, MA

Posted: 07/10/2019 Employment Type: Contract Industry: ERT Job Number: 229817

Database Analyst

Work with North American key business partners (marketing, loyalty, analytics, brands, vendors..., etc.) to help develop the strategy, tactical approach and execution of multi-channel, integrated direct marketing campaigns that delivers enhanced ROI.

• Responsible for leading initiatives that will increase marketable universe, improve KPI’ s and create customer analysis that measure customer performance.

• Analyze customer lifecycles and develop measurable marketing insights to improve customer engagement and lifetime value.

• Develop campaign response analysis including determining sales, lift & ROI associated with each program that aid in the development and enhancement of corporate marketing strategies.

• Work with brand and loyalty teams to develop analysis focused on performance metrics around the lifecycle of new and active loyalty and Loyalty card membership.

 

Desired Skills:

• Background analyzing marketing campaigns and customer performance using business intelligence tools such as Cognos; Cognos Report Studio and Workspace Advanced preferred

• Experience with marketing automation systems; Unica preferred

• Experience using Oracle

• Proficiency in SQL; PL/SQL for Oracle highly preferred

• Experience using SAS; SAS-Enterprise Guide

 

Duration: 6 months


PLEASE NOTE: 3RD PARTIES/SUBCONTRACTORS/SUBCONTRACT AGENCIES ARE NOT ELIGIBLE FOR THIS POSITION.   SUBCONTRACT AGENCIES NEED NOT APPLY.
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