Marketing Specialist

New York, NY | Contract

Post Date: 08/02/2018 Job ID: 226979 Industry: IT
Softworld, Inc. client is looking for a Integrated Marketing Specialist who will help develop and manage all aspects of the marketing strategy and go-to-market plans for the Healthcare Compliance & Reimbursement product lines for our client in the U.S. The position will be responsible for managing campaigns and programs for market development, new customer acquisition and sales, revenue retention, and product launches in support of the business goals by understanding customer workflows, market segment needs and utilizing all marketing vehicles necessary to generate demand and revenue. Key functions include Media Planning, Media Strategy, Campaign Development, Budgeting, Project Management, & Reporting 


• Develop an integrated marketing plan for each product line & portfolio including market assessments, marketing strategy, market segmentation and go-to-market programs that will grow the business 
• Align product positioning, value proposition and messaging by understanding and refining market segment needs and customer personas 
• Identify and create content marketing opportunities with product management to generate ongoing demand with a comprehensive media strategy & plan inclusive of budgeting & reporting 
• Create and execute marketing campaigns across all appropriate advertising & marketing channels which may include direct mail, telemarketing, digital marketing, lead generation, thought-leadership programs, event marketing, sales campaigns and support, etc. 
• Manage tactical plans to achieve the strategy with associated goals and metrics 
• Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience 
• Engage with key internal stakeholders to include Product Management, Editorial, Sales, and Marketing to ensure go-to-market efficiency and effectiveness 
• Participate in key industry networks, associations, and applicable conferences and events 
• Work closely with Sales to provide strategic direction and enablement solutions when necessary. 
• Support overall brand management and the building of brand equity 


Education: Bachelor's degree with coursework emphasis in Marketing & Advertising strongly preferred 
• 7+ years of prior experience in marketing in the legal and regulatory market, or for a technology company, or a B2B information service provider. Marketing experience in healthcare preferred. 
• Strategic marketing, media planning, & digital marketing experience 
• Skilled in building rigorous data-driven marketing strategies and tactics. 
• Proficient knowledge of Microsoft Office 
• Experience with, Eloqua, & other related tools 

Other Knowledge, Skills, Abilities or Certifications: 

• Ability to work well in a matrix organization and effectively manage across boundaries 
• Marketing domain knowledge with an understanding of the legal and related business markets 
• Strong verbal and written communication 
• Strong attention to detail and highly motivated with ability to work independently 


Some domestic travel (10%) may be required for internal meetings or customer conferences.
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